To be successful, a business must know exactly who its target customers are. No business is for everyone. The more specific you can get about your market, the more directly you can speak to your audience. The data shows that buyer personas are incredibly effective. For instance, a recent study showed that persona-based content actually increased customer engagement from 10% to 58% when targeting ...
This article is not about the content on your nonprofit website. Instead, it focuses on the web design elements that can help your nonprofit capture and retain visitors. We know it’s a cutthroat market out there for ...
SaaS companies are often highly driven by data. This can only be a good thing, of course, unless the company is focused on irrelevant KPIs or key performance indicators. There are a variety of KPIs that a company can ...
There’s only so much time in the day to devote to lead generation. On the one hand, it’s important to give a personal touch to every customer. On the other hand, you need to focus on bigger tasks like growing your ...
It’s nearly the end of 2020, and business owners aren’t sure what to expect from 2021. Will there be more murder hornets? Will wildfires disrupt supply chains again? The world is constantly changing, and the COVID-19 ...
You need customers, and that’s true whether you run a production company, a content agency, a creative studio, or a craft business. The old adage is worth repeating: it costs much more to acquire a new customer than it ...
Everyone has a blog nowadays, so simply having and updating a blog is not enough anymore. Although it is definitely a good start, you need to be doing more to set yourself apart from competing blogs and strengthen your ...
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