HubSpot is one of the most powerful marketing software and CMS solutions, used by websites with extremely high traffic. Whether you’re a content marketer or an e-commerce business owner, you’ll benefit from HubSpot’s powerful tools.
Are you thinking about using HubSpot? Understand that this program’s capabilities will make you feel confident about your CMS, your marketing strategy, and more. Here are 10 reasons why you should choose HubSpot.
1. Has an Extensive App Marketplace
HubSpot has a powerful CMS with many capabilities. However, you’ll likely need more functions, depending on what type of business you run.
Fortunately, HubSpot has an extensive app marketplace to integrate different apps onto your CMS. These apps can assist with different sales, marketing, and customer service functions. You’ll be able to access everything in one place, enhancing efficiency.
To add an app to your CMS, visit HubSpot’s App Marketplace and find what you’re looking for. You can easily add these apps to your CMS portal. While most apps are free, some do cost a small price.
2. Keeps All Data in One Place
With that being said, you can keep all of your data in one place thanks to HubSpot’s CRM. The Growth Suite keeps all sales, marketing, and customer service hubs together. You can streamline all data between these different hubs, staying organized and streamlining all tasks.
All hubs with benefit with this data readily available. You can pull this data quickly and your team members can analyze this data across all channels. For example, you can store customer data and use this to effectively market to your audience.
In addition, HubSpot is a cloud-based program. Even if you and your team members are remote, you can access HubSpot no matter where you are.
3. Powerful Segmentation Options
Unorganized data is one of the most common issues for marketers.
How can you streamline this data even more? HubSpot offers segmentation capabilities to organize your data. Common segmentation examples include organizing contacts for different campaigns and creating different contact lists.
Segmenting your data doesn’t only result in more streamlined results. Your marketing campaigns will be more contextualized and personalized, all without manually gathering data. You can save hours of your time trying to find data when it’s all available in organized lists.
Segmenting data will also benefit other staff members; for example, your sales professionals will be able to reach out to more prospects and develop more leads.
4. Grows With You
One of the biggest benefits of HubSpot’s CMS platform is it’s scalable. You have different account options and can upgrade at any time.
HubSpot offers two CMS plans: Professional and Enterprise. While both plans are powerful, Enterprise offers more functionalities and more powerful tools. You can upgrade to Enterprise quickly, ensuring there’s no downtime in the process.
Both plans also include a 14-day free trial, so you can try the plan to ensure it includes everything you need.
5. HubSpot Academy
One of HubSpot’s best advantages is its advanced educational platform. HubSpot Academy exists for a reason. It’s a powerful help platform that features many educational articles, taking you through each step of their platform and tools. This will help with finding direction on their platform.
In addition, HubSpot Academy features free courses that you and your staff members can take. You can achieve certifications that will make you a better salesperson, marketing professional, and customer service specialist.
What are the courses they offer? You and your staff can take courses on frictionless selling, inbound marketing, customer journey mapping, and more. HubSpot also adds and updates courses on a regular basis, so be sure to stay up-to-date on their courses.
6. Tracks Marketing Successes
If you’re using HubSpot for marketing, you’ll benefit from HubSpot’s marketing hub because it collects data on your marketing successes.
You will know where your website traffic is coming from, who is interacting with your emails, how many clicks your social media posts are getting, and more. You can use this data to track your successes and your results.
What do you do with these results? Use them to refine your strategy. Find different ways to recontextualize and better personalize your campaigns to gain more leads.
7. Easy Lead Generation
You likely signed up for HubSpot CMS and other products to gain more leads, right? If so, you made the right choice. HubSpot is the head honcho of inbound marketing software, making lead generation easy.
HubSpot’s Marketing Hub can capture contact information, specifically email addresses, to make the sales process easy. You can optimize your CMS for different lead-capturing tools, such as drag-and-drop landing page builders, call-to-action-buttons, and simple web forms to add to just about any page.
All of these aspects will drive leads from many areas on your website and more.
No CMS platform is complete without automation. That’s what HubSpot stands for. HubSpot aims to reduce the amount of time spent on menial tasks, ensuring there's satisfaction guaranteed on your end.
This is why HubSpot offers different automation capabilities. Common examples include email automation, easily scheduling social media posts, and more.
All HubSpot products are optimized for automation; for example, their CRM contains an automation engine called Workflows to automate just about anything.
9. Drag-And-Drop Landing Pages
We mentioned drag-and-drop landing pages before, but it’s integral we discuss this further. Creating different marketing features, such as landing pages, is always a struggle.
But HubSpot exceeds expectations with their drag-and-drop features. This way, you don’t need an in-house developer or know how to code HTML to make powerful lead generating landing pages.
As an alternative, you can find pre-made landing pages and website themes for your HubSpot CMS. This way, you don’t need to take extra time creating a landing page.
Finally, HubSpot CMS has amazing UI/UX benefits. You can easily create and publish content on HubSpot’s convenient platform. This CMS also saves your information to save even more time.
If you can’t code or don’t have an in-house web designer, take a look at some of our pre-made themes and pages. Here’s a hint: the Hubkit Theme is one of our most popular!