6-minute read
It seems like there are new major marketing certification courses being offered every year nowadays. While some of these aren’t worth the time you put into them, there are certain certifications that will instantly bring some credibility to your skills and give you that much-needed edge over your competitors. The perfect example of certifications that belong to the latter category are those offered in the HubSpot Academy.
Taking these HubSpot certification courses is beneficial for a business owner for a few different reasons. One of the most important reasons is that they are able to give consumers confidence that your company is being run by someone who actually knows what they are doing. Once they see the HubSpot certification credential within your official website bio, it will let them know that you are an entrepreneur who is not afraid to put in the time to stay up-to-date on the latest and greatest strategies to make sure that your products and services remain competitive in this constantly evolving industry.
There is also the benefit of improving what your own employees think of you. After receiving the valuable education from these certification courses, it will help to turn you into a better manager and business owner by helping to make sure that you know what you are doing and positioning you as a knowledgeable leader.
This is something that is absolutely crucial in a world where over 21 percent of employees view themselves as being more qualified than their boss. When your employees think like this, it can cause them to lose respect for you, which is one of the fastest ways to break down the teamwork within the company. So make sure that you are improving your abilities as a business owner in more ways than one by getting HubSpot certified.
But with 16 different certifications being offered by the HubSpot Academy, it can be hard to decide which ones to get. Luckily, we have provided you with a list of the most valuable HubSpot certifications that will be sure to add significant value to your professional life.
Inbound
The art of attracting visitors and customers through exceptional inbound content is something that can be tough to grasp for someone who doesn’t have much experience running a business in the digital landscape. Luckily, this inbound certification course offered by HubSpot makes it significantly easier to understand.
This entire certification course is only seven lessons and takes less than two hours to complete but is able to pack a lot of valuable information into that short amount of time. Some examples of what you can expect to learn throughout this course are the flywheel model, how to set business goals, the importance of creating accurate buyer personas, and much more. These are pieces of information that deliver a lot of value to a business owner because it helps you easily learn all the basics of the inbound methodology, which is a crucial part of running a successful company in any industry.
Inbound Marketing
A major part of the inbound methodology is inbound marketing so it only makes sense that you would also get certified in this area. HubSpot’s inbound marketing course consists of 11 lessons and takes a grand total of about four and a half hours to complete.
This advantageous course takes some of the basic premises introduced in the inbound course and explores them further, such as the role of buyer personas and the buyer’s journey. But it also makes sure to explain new and more advanced concepts like the current best practices for nurturing leads, creating a wide range of inbound content, and the role that search engine optimization (SEO) plays in the advancement of a company’s online presence. Once you know these things, it will allow you to create a strong digital base for your business that will help you survive the always evolving marketplace by using tried and true inbound marketing tactics.
Social Media
With over 90 percent of American businesses using social media for marketing purposes, it only makes sense that you would want to brush up on your social media skills to make sure that you are doing everything that you’re supposed to. The best way to do this would be to complete the social media certification course that only consists of ten lessons and can be completed in less than four and a half hours.
This course has recently been updated to reflect the latest and greatest social media best practices. So by taking this course, you can learn how to develop a successful social media strategy for your company, create an inbound social media marketing plan that grows your bottom line, learn how to properly measure ROI from social media, and more.
Email Marketing
In addition to social media marketing, email marketing is also a core technique used by any successful business. A big reason for this is the fact that email marketing has an average ROI of 42:1. So just imagine how much value you can receive from your email marketing after completing the email marketing certification course offered at HubSpot.
This course consists of 10 in-depth lessons and takes just over three hours to complete. By completing this course, you will learn what steps go into making a successful email marketing strategy, how to properly manage your contacts, the value of target segmentation, and how to better understand email marketing campaign analytics.
Although all 16 of the HubSpot certification courses offer a substantial amount of value to any business owner, these four courses are going to be absolutely essential for every entrepreneur to complete. Together, they help to provide you with a rounded entrepreneurial knowledge that allows you to succeed at everything from managing your company blog to creating stunning email marketing campaigns.
