7-minute read
As we enter a new decade, Facebook ads are continuing to be as relevant as ever before. In fact, there are over 7 million active advertisers on Facebook right now, with even more projected to start using the social media platform for advertising in the next couple of years. This means that there is a lot of competition amongst Facebook advertisers, but there are also a lot of potential benefits.
In fact, Facebook ad impressions saw an increase of 37 percent last year. Therefore, there has never been a better time to start putting your company advertisements on Facebook.
But before you start haphazardly typing up some posts and uploading them to the Facebook ad service, there are a few things that you need to know. Here are some of the most essential tips for running Facebook ads in 2020 that will help ensure advertising success.
Incorporate the Facebook Pixel Code
There are a lot of important tools that you should be using to make the most out of your Facebook ads. However, one of the most important tools is something called Facebook Pixel. This small but powerful piece of code is something that you can insert into your website and have automatically provide some accurate tracking of your ad conversions.
It not only tracks who visits your website or buys something after being directed from one of your Facebook ads, but it also gives you the ability to reach out to these specific customers again. Therefore, once enough data has been collected using the Facebook Pixel code, you then you will be able to create a custom target audience that consists of people who are significantly more likely to actually click on your ads.
That is why you need to incorporate the Facebook Pixel code into your website as soon as possible so that you can get as much data as you can right away. You will then hopefully be able to create a custom audience to get optimized digital advertising results as soon as possible.
Use Contests as a Form of Advertising
When most businesses think of advertising on Facebook, they often only picture the traditional methods which include sharing some interesting information or a cool video with a CTA at the end. However, they often fail to use some of the most effective forms of Facebook advertising, which are contests and giveaways.
By hosting a fun little contest through your business’s Facebook page, you can help to get far more exposure than you otherwise would with any other form of Facebook advertising. This is because you can easily make part of the contest rules include that the users have to like your company's Facebook page and share the post that advertises the contest. This gives you plenty of exposure that you do not need to pay for and can help you get in front of customers that you would have otherwise never been able to reach.
Add Captions to Video Ads
If you are going to be advertising on Facebook, then using videos is a great technique to help get a substantial conversion rate. However, if you really want to make your video advertisements successful, then you are going to need to make sure that they include a few essential things like captions.
Far too many businesses focus on capturing and creating terrific audio without realizing that about 83 percent of people never even turn on the sound when watching videos on social media platforms. Therefore, if your video advertisement does not contain any captions, then it is quickly going to lose the interest of most viewers. By including engaging captions, you help to allow viewers to follow along with the video without ever having to turn on the sound.
Optimize Ads for a Mobile Platform
It is no surprise that the vast majority of people are using Facebook and other social media platforms on their phones much more than on their desktops. With over 90 percent of the total advertising revenue from Facebook coming from mobile users, it is more crucial than ever before that you are optimizing your ads for a mobile platform. This involves doing a few different things.
For example, you cannot afford to beat around the bush when it comes to mobile advertising. You need to make sure that you get to the point right away because you often have less than a couple of seconds in order to capture the attention of people scrolling through their Facebook newsfeed.
You should also make sure to include high-quality images or video that is filled with a lot of color or unusual shapes to help it stand out as the customer is scrolling by. By doing these things and a lot more, it will help to give the advertisements the best chance of succeeding in the mobile arena.
Use Different Ads for Different Customers
Treating every Facebook user the same is one of the worst things that you can do when it comes to Facebook advertising. This is because not everyone is the same and they are all going to have very different reactions to a specific ad. Therefore, by taking a single Facebook advertisement and putting it out to every customer base possible, it provides a very low chance of getting a good conversion rate.
Instead, you should be using both custom and lookalike audiences to make sure that each ad is going to the type of person who will respond to it best. You should also make sure that every ad you make has at least two or three different versions of it that are altered in one key way and makes them more suited for a specific target audience. This will end up getting you the best conversion rate possible.
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