Coke Northeast was looking for a complete website rebrand and redesign that would enable them to strengthen outreach and awareness within the community they love. The objective was to use HubSpot CMS Hub to build a site that was an effective tool for recruiting new employees, communicating with vendors and distributors, as well as show their commitment to the community in which they operate.
Coca-Cola Beverages Northeast is one of the largest Coca-Cola bottlers in the US. United, we are world-class people producing, selling and distributing iconic beverage brands to the communities we champion and serve. We get stuff done through our unwavering dedication to our values: quality, integrity, passion, resourcefulness and diversity.
The original site had little to no connection between the Coca-Cola brand, community and its thousands of employees. The platform pre-HubSpot was not much more than brochureware template providing no content management or analytical capabilities.
The complete redesign was built around the concept of showcasing life at Coca-Cola. All imagery was shot onsite with actual employees of Coke Northeast. The essence of this was to capture Coca-Cola's deep community ties and core culture. We built and implemented a product listing powered by HubDB to allow both marketing and sales to easily demo the product to new and existing vendors. We also leveraged Instagram's API to bring further social community elements into the site.
The resulting rebrand and new HubSpot site increased traffic and community reach. Engagement with the site has also increased as vendors, applicants and community members alike are able to interact with the core brand.
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