--- title: Coca-Cola Beverages Northeast case study description: Truu Digital redesigns Coca-Cola Beverages Northeast using HubSpot CMS to increase its community relationships with local customers and resellers. image: https://www.truudigital.com/hubfs/inspire/coca_cola-partners.svg --- [![Truu Digital](https://www.truudigital.com/hubfs/truu/template/logo-truudigital.svg) ](https://www.truudigital.com) [![Sign Up](https://no-cache.hubspot.com/cta/default/5402941/ed571807-40f2-475b-9496-5bb0191fb804.png)](https://cta-redirect.hubspot.com/cta/redirect/5402941/ed571807-40f2-475b-9496-5bb0191fb804) MENU [![Truu Digital](https://www.truudigital.com/hubfs/truu/template/logo-truudigital.svg) ](https://www.truudigital.com) Home ![mobile-close-truu](https://www.truudigital.com/hubfs/truu/template/mobile-close-truu.svg) [Case Studies](https://www.truudigital.com/case-studies/tag/case-studies) # Coca-Cola Beverages Northeast website redesign with HubSpot CMS ![Coke Northeast Website](https://www.truudigital.com/hubfs/inspire/coca_cola-partners.svg) ###### Client ![ico-cokenortheast](https://www.truudigital.com/hubfs/truu/previews/ico-cokenortheast.svg "ico-cokenortheast") ###### Duration 3 Months ###### Type Distribution & Manufacturing ###### Technology HubSpot CMS Coke Northeast was looking for a complete website rebrand and redesign that would enable them to strengthen outreach and awareness within the community they love. The objective was to use [HubSpot CMS Hub ](https://www.hubspot.com/products/cms)to build a site that was an effective tool for recruiting new employees, communicating with vendors and distributors, as well as show their commitment to the community in which they operate. ## About Coke Northeast [Coca-Cola Beverages Northeast](https://www.cokenortheast.com/) is one of the largest Coca-Cola bottlers in the US. United, we are world-class people producing, selling and distributing iconic beverage brands to the communities we champion and serve. We get stuff done through our unwavering dedication to our values: quality, integrity, passion, resourcefulness and diversity.  ## Problem The original site had little to no connection between the Coca-Cola brand, community and its thousands of employees. The platform pre-HubSpot was not much more than brochureware template providing no content management or analytical capabilities. ![coca-cola_original](https://www.truudigital.com/hubfs/inspire/coca-cola_org.svg) ## Solution The complete redesign was built around the concept of showcasing life at Coca-Cola. All imagery was shot onsite with actual employees of Coke Northeast. The essence of this was to capture Coca-Cola's deep community ties and core culture. We built and implemented a product listing powered by [HubDB ](https://designers.hubspot.com/docs/features/hubdb)to allow both [marketing](https://www-truudigital-com.sandbox.hs-sites.com/solutions/inbound) and [sales](https://www-truudigital-com.sandbox.hs-sites.com/solutions/sales) to easily demo the product to new and existing vendors. We also leveraged [Instagram's API](https://www.instagram.com/developer/) to bring further social community elements into the site. #### Home Page ![coca-cola_home](https://www.truudigital.com/hubfs/inspire/coca-cola_home.svg) #### Careers Page ![coca_cola-careers](https://www.truudigital.com/hubfs/inspire/coca_cola-careers.svg) #### Life Page ![coca_cola-life](https://www.truudigital.com/hubfs/inspire/coca_cola-life.svg) #### Partners Page ![coca_cola-partners](https://www.truudigital.com/hubfs/inspire/coca_cola-partners.svg) #### Community Page ![coca_cola-community](https://www.truudigital.com/hubfs/inspire/coca_cola-community.svg) #### Products Page ![coca-cola_products](https://www.truudigital.com/hubfs/inspire/coca-cola_products.svg) ## Results The resulting rebrand and new HubSpot site increased traffic and community reach. Engagement with the site has also increased as vendors, applicants and community members alike are able to interact with the core brand. Check out our[ web design and development solutions](https://www-truudigital-com.sandbox.hs-sites.com/solutions/websites?__hstc=257703316.e353e1db7786c9946063052f30369990.1586547892619.1587234342088.1587239368714.22&__hssc=257703316.3.1587324688274&__hsfp=1198332893) page to see what we can do for you today! ![](https://www.truudigital.com/hubfs/Favicon%20-%20round%20corners.svg) Truu Creating next-gen digital products and experiences for ambitious brands. #### Share this post - [**](https://twitter.com/intent/tweet?text=https://www.truudigital.com/case-studies/coca-cola-beverages-northeast-case-study) - [**](https://www.linkedin.com/shareArticle?url=https://www.truudigital.com/case-studies/coca-cola-beverages-northeast-case-study) - [**](https://www.facebook.com/share.php?u=https://www.truudigital.com/case-studies/coca-cola-beverages-northeast-case-study) - [**](mailto:someone@example.com) ### Let's build your growth engine today! no commitment, no pressure. Just a quick chat [![Get Started](https://no-cache.hubspot.com/cta/default/5402941/d531a17b-5f43-4c41-8160-bf7b4fcfa6ef.png)](https://cta-redirect.hubspot.com/cta/redirect/5402941/d531a17b-5f43-4c41-8160-bf7b4fcfa6ef) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Bellevue", "addressRegion" : "Washington", "postalCode" : "98004", "streetAddress" : "10400 NE 4TH ST " }, "alternateName" : "Truu Digital", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "47.617716", "longitude" : "-122.2034517" }, "geoRadius" : "40 km" }, "description" : "Grow your brand like never before. Outsourced marketing projects delivered on-time and under budget.", "email" : "hello@truudigital.com", "image" : " ", "logo" : "https://www.truudigital.com/hubfs/Truu%20Logo%20Default.svg", "mainEntityOfPage" : { "@id" : "https://www.truudigital.com/case-studies/coca-cola-beverages-northeast-case-study", "@type" : "WebPage", "description" : "Truu Digital redesigns Coca-Cola Beverages Northeast using HubSpot CMS to increase its community relationships with local customers and resellers." }, "name" : "Truu Digital", "sameAs" : [ "https://www.facebook.com/truudigital", "https://twitter.com/truudigital", "https://www.linkedin.com/company/truudigital" ], "telephone" : "", "url" : "https://www.truudigital.com" } ```